ESTATE AGENCY TRAINING – SKILLS OR ATTITUDES?
Can you train the right attitude in estate agency?

THE ONE THING YOU NEED TO KNOW ABOUT THIS MARKET
Some radical basics for a buyers market.

SURVIVE OR THRIVE
Changing your approach to the current market

MARKETING - EVOLUTION BEYOND ADVERTISING
Using effective marketing in estate agency

PORTALS – A FALSE SENSE OF OPPORTUNITY?
Why do agents rely so heavily on portals when their own website could be top of a Google search?

HIPS – THE OPPORTUNITY IS GREATER THAN THE DEBATE
Stop faffing about over the detail – there’s profit to be had today

THE FOXTONS OPPORTUNITY
The appalling TV revelations about some estate agents can only help our cause.

COMMERCIALLY SPEAKING
Do commercial agents still have the basics to learn from residential, or is it me?

SPECIALISE AND PROSPER
Finding the niches in your market can be profitable

AGENTS IN CONTROL
How to Harness Elements of Healthy Control in Estate Agency

CAN YOU MEASURE MARKETING
Using business intuition to assess the value of various marketing initiatives

SUPPORT MATERIAL COUNTS!
The critical importance of an influential first impression

RED RAG TO A BULL
The “gobby” Saira Khan saga continues

TRAINING BEYOND KNOWLEDGE
Is your training inspirational or boring?

STOCK – AN EXPENSIVE HABIT TO SUPPORT
Reduce your stock and boost your profits

SATISFIED OR DELIGHTED?
Rocketing your referrals by harnessing the potential of exceptional customer service

SCARE YOUR CLIENTS
Making sure your clients know the dangers of not selling through your agency

IT’S ALL ABOUT CALIBRE
Getting the instructions you want in spite of your staff!

ATTRACTING THE SPRING MARKET
How to get a head start before the spring boom

THE POWER OF PRE-INSTRUCTION
…Getting the instruction before you walk through the door

MAGNETIC ESTATE AGENCY
The key is in the detail if you are to become the agency of choice

USA TRAINING WHOLLY RELEVANT TO UK ESTATE AGENCY
25,000 delegates put British estate agents to shame. Observations on the National Association of Realtors Convention

THE DIFFERENCE BETWEEN GOOD AND GREAT
What is it that makes some agents prosper in this market, whilst others flounder?

HOW TO WRITE A SUCCESSFUL PRESS RELEASE
The dos and don'ts of securing meaningful publicity.

THE ADVERTISING TRAP
Using a deliberate strategy for advertising success.

DON’T LET INDIFFERENCE BE YOUR ACHILLES’ HEEL
Take a stand if you are to become the agent of choice.

DON’T GIVE CLIENTS WHAT THEY WANT !
Allow clients to walk all over you at your peril!

CRITICAL NON-ESSENTIALS
It really is the small things that make the difference.

HARNESSING THE VALUATION OPPORTUNITY
You only get one shot at a listing, so make it work first time.

OUR COMMISSION CUTTING WEAKNESS
An overview of the ridiculously low fee rates in the UK.

PROFESSIONAL? HA!
Sorting the panel-beaters from the embroiderers in estate agency.

ANTICIPATING TRANSFORMATIONAL CHANGE
Harnessing the revolutions in contemporary estate agency.

MAKING MONEY FROM THE OTHER 94%
Using buyer representation initiatives to create more sales and instructions.

IF IT AIN’T BROKE…
Why standing still in agency will kill you.

PROSPECTING – THE ROWING BOAT PRINCIPLE
Profitable strategic marketing initiatives for the taking.

DECENT EXPOSURE
Understanding the power of publicity in agency; and it’s right under your nose!

EVOLVING BEYOND YOUR COMPETITORS
Distinction in agency goes far beyond the colour of your logo.

TRUST ME – I’M AN ESTATE AGENT
Overcoming the salesy stereotype.

TURNING TRAINING INTO PROFIT
Why training is an essential agency ingredient if innovation is to be sustained.

BUYERS - WHO NEEDS ‘EM?
Reaping the benefits of treating buyers differently.

IT’S NO LONGER GOOD ENOUGH TO BE GOOD!
Getting radical with the delivery of extraordinary customer service.

LETTER FROM AMERICA
What can estate agents learn from the American Way?

DON'T GET CAUGHT SHORT
Urgent preparation for a changing market.

DAY DREAMING OF A WHITE
Year-end pointers for progressive estate agents.

ACCELERATING YOUR REPUTATION
How you can take pro-active steps to harness the power of your reputation, rather than waiting for it to follow years of good service.